Giovanni Carpinelli

SEO Manager

Giovanni Carpinelli is an experienced SEO professional with a strong background in digital marketing across various global fashion and luxury e-commerce platforms. Currently serving as SEO Manager at Treatwell since September 2025, Giovanni previously held the position of Head of SEO at The Level Group from February 2022 to September 2025, leading SEO strategies for over 20 websites, including Dolce&Gabbana.com. Additional roles include managing online marketing for Casadei.com and Baracuta, teaching digital marketing courses at w.academy - Business School, and serving as an editor at Techeconomy2030, promoting digital technologies for sustainability. Giovanni’s expertise also encompasses global SEO strategies for brands under Luxottica and previous SEO roles at dentsu and The Level Group. Giovanni holds a Master's degree in Marketing for Business Communication and a Bachelor's degree in Public and Business Communication from Sapienza Università di Roma.

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