Natasha Nicholas

Natasha Nicholas is the Demand Generation Manager at Treez, a role they have held since April of 2022. Prior to their current position, Natasha was a Senior Demand Generation Associate at Wellframe from March 2020 to April of 2022, where they led field and events marketing campaigns.

Before their time at Wellframe, Natasha was the Events Marketing Coordinator at Upserve from April 2018 to March 2020. During their time at Upserve, Natasha was responsible for increasing the program ROI by 4x in their first full year, and growing event opportunities for sales by 86% YoY. Additionally, they increased bookings from events by 273% YoY.

Natasha has a proven track record of success in marketing events programs, managing approximately thirty yearly. Natasha is skilled in program strategy, management, activation, enablement, onsite presence, and analysis. Natasha is also experienced in managing budgets and coordinationg initiatives across direct and channel sales teams, product marketing, content marketing, and customer success teams. Furthermore, they have built and managed partnerships with key industry influencers to drive the success of marketing programs and events.

Natasha Nicholas has a degree in Sports, Entertainment, and Event Management with a concentration in Sales and Marketing Management from Johnson & Wales University. Natasha also has certification from Johnson & Wales University in the Green Dot Program, as well as certification from TEAM Coalition in the TEAM Coalition Certified program.

Some of their coworkers include Ellie Sternaman - Product Marketing Manager, Emily Miller - Product Marketing Manager, and Hanna Davis - Partner Marketing Manager. Natasha Nicholas reports to John Ucciferri, VP of Marketing.