TREND Group
Mohamad Chehab is a seasoned professional with extensive experience in the building materials industry. Currently serving as the General Manager for the Middle East at Trend Group S.p.A. since June 2014, Mohamad has a strong background in business development, having held the position of Business Development Manager from November 2009 to May 2014. Prior experience includes representing Inalco Cerámica products in the Emirates region as an agent from 2009 to 2012. Mohamad Chehab holds a degree in Management Information Systems from the American University of Lebanon, earned between 2005 and 2008.
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TREND Group
TREND Group was born by the hand of Pino Bisazza who, together with several qualified colleagues, created in the year 2000 an enterprise that blends the artistic Italian tradition with a respect for nature, and the most innovative technologies. Today, the company is the world’s leading full-body glass mosaic, gold mosaic and Venetian enamel and agglomerates designer and producer. The company manages 3 brands: TREND (master brand), TREND Transformations, and Orsoni. TREND incorporates the ability to interpret change and to anticipate tendencies: the sensitivity to understand markets is reflected in a product line that combines creativity and versatility. The endless possibilities of the products, is also reflected in TREND Transformations a full-service home and business remodeling franchise. ORSONI is the exclusive brand of the group. The ancient Orsoni furnace is the symbol of the excellence of Venetian craftsmanship, that uses the same traits since 1888 to produce 24K gold leaf mosaics, colored gold and enamels. TREND Group boasts production and assembly facilities spanning across three continents and operations in more than 55 countries with over 700 employees, ensuring a capillary distribution. The company is led by Andrea Di Giuseppe; under whose direction an important rebranding process has taken place. The Italian headquarters of the company is located in Vicenza at Villa alle Scalette, a 17th-century villa, where one can immerse in TREND’s universe: the place of creativity and design that best represents the whole vision of the group. Major investments in Research and Development make TREND a company capable of creating projects at all levels and, at the same time, maintaining a commitment to environmental concerns.