Olivia Liang is a seasoned marketing professional specializing in customer engagement strategies within various B2C and D2C models, including online dating, mobile gaming, and cybersecurity. Currently serving as the Retention and Conversion Marketing Manager at Trend Micro, they design and implement multi-channel lifecycle marketing programs across the Americas and Europe. As a self-employed LCM/CRM consultant, Olivia creates and manages promotional calendars for clients. Previously, they held senior marketing roles at eHarmony and FoxNext, where they led significant lifecycle marketing initiatives to boost engagement and retention. Olivia is pursuing a Bachelor of Arts in English Language and Literature at the University of California, Los Angeles.
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