Didem Canalp

Didem Canalp is currently a Senior Category Intelligence & Planning Specialist at Trendyol Group, a position held since October 2024. Previously, Didem served in multiple roles at Armut/HomeRun from September 2020 to October 2024, where responsibilities included managing the Wellness, Events, and Digital Services categories post-merger with ProntoPro, and overseeing Home Improvement categories across six countries. Prior experience includes positions as a Growth Hacker at AppNava, a Systems Design Project Member at Eaton, and various internship roles across companies such as HAVELSAN, Garanti BBVA, and Turkish Aerospace Industries. Didem holds a Bachelor's degree in Industrial Engineering and a Minor in General Management from Orta Doğu Teknik Üniversitesi, alongside an Erasmus exchange experience at the University of Groningen.