The largest bakery chain in Serbia, which has been operating successfully for 30 years. With 85 bakeries in 27 cities throughout Serbia, we provide over 80,000 customers a day.

It all started back in 1991 as a small family business. Our neighbours on Karaburma were the first to have the opportunity to start the day with our warm bread and fragrant pastries. We started the business under the family name Jakovljević and soon opened two more stores in the area.

With the expansion of the sales network, the need was born to be a recognizable brand throughout Belgrade and beyond, so that the Jakovljević bakery became a Skroz Dobra Pekara, as it is known to many today.

Trgocentar d.o.o.

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Trgocentar d.o.o.

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