Roberto Soto

Founder at Tribes Media

Roberto Soto is a seasoned executive in marketing and strategic operations, currently serving as the Chief Strategy Officer at SkyShowtime since October 2022, where responsibilities include leading Marketing, Distribution, Content, Data, Research, and Product Strategy. Prior experience includes roles at Warner Bros. Discovery as Chief Marketing Officer for HBO Max EMEA and Senior Vice President of Growth Marketing, and as Founder and CEO of TRIBES MEDIA. In previous positions at Paramount, MUBI, Fox International Channels, and Liberty Global, Roberto led diverse teams and initiatives focused on growth marketing, product development, content distribution, and commercial strategy across Europe, the Middle East, and Latin America. Roberto's educational background includes an MBA from Esade and specialization in Leadership, Coaching, and Growth Hacking from various institutions.

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