Allison Cramer is a Global Marketing Vice President with extensive experience in product marketing and brand strategy. Currently serving as Vice President of Product Marketing at Tricentis, they previously led significant marketing initiatives at BMC Software, CA Technologies, and Dell. Known for being a transformational leader and engaging storyteller, they have successfully driven marketing strategies that enhance brand awareness and market share in competitive sectors like AIOps, DevOps, and IT service management. Their leadership is characterized by a focus on team development and collaboration, resulting in high-performing teams.
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