Markku Riihonen

Markku Riihonen is a seasoned professional with extensive experience in product marketing and business development. Currently serving as a Senior Product Marketing Manager for Test Automation Solutions at Tricentis since April 2023, Markku previously held the role of Global Products and Business Development Manager at 4D Systems Pty Limited from March 2015 to January 2023, overseeing product releases and managing a diverse product portfolio. Additional experience includes positions as Marketing Manager at KEYNTO and Marketing Director at TIGAL, where significant accomplishments included the development of a global distribution network and substantial sales growth for the VeeaR Speech Recognition Product Line. Prior experience at The Economist Intelligence Unit involved business development and client relations in the EMEA region, successfully establishing government roundtable events and fostering key partnerships. Markku holds a Bachelor of Business Administration from Helia and an IB Multilingual Degree from Vienna International School.