Tricolor Auto Group logo

Tricolor Auto Group


Tricolor Auto Group (“Tricolor”) is a mission-driven company that utilizes advanced data analytics and technology to advance financial inclusion to a highly underserved Hispanic market and offer responsible, affordable, credit-building loans to individuals with no or limited credit history. It sells and finances high quality, certified used vehicles through its brands, Tricolor in Texas, Ganas in California and Ga...


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Daniel Chu
Founder, CEO, & Chairman
David Goodgame
Chief Operating Officer
Jerry Kollar
Chief Financial Officer
James Li
Chief Risk Officer
Kartheek Veeravalli
Chief Product Officer
Eduardo Perez
Chief Customer Officer
Troy Sterk
Chief Supply Chain Officer
Staci Tubbs
Chief People Officer
Rich Walden
General Counsel
Brad Johnstin
VP of Corporate Strategy
Hector Taborda
VP of Enterprise Technology
Andy Mata
VP of Loan Servicing
Alejandra Fregoso
Senior Director of Marketing
Carlos Chaves
Director Of Procurement
Abraham Cornejo
Director of Design & UX

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