Ron Lam

As a founding member of Trifecta Management Group, Ron Lam’s primary responsibilities include strategy, concept development, brand management, marketing / group sales and general management.

Ron is a seasoned entertainment executive with significant boardroom and CEO experience, with a broad range of expertise in strategy, branding, marketing, finance, deal structuring, business management and investor relations. Before co-founding Trifecta Management Group, he led the strategic direction of GameWorks, as CEO/President of the Steven Spielberg created concept.

With over 20 years of industry experience, Ron has been credited with developing innovative entertainment brands/concepts and marketing programs – all with an eye towards creating exciting, captivating entertainment and dining destinations that appeal to a broad and diverse audience.

Lam joined GameWorks as its COO and CFO in 1999, and was promoted to CEO/President in 2001. Lam spearheaded the company’s turnaround/growth plan, which resulted in a financially healthy entity (with a fixed cost reduction of over 30%) and ultimately in the proactive sale of the company in a competitive auction.

During his tenure, the company expanded globally with four new domestic openings and three international franchise agreements. In addition, Lam created numerous marketing/sales and entertainment programs which increased same store sales each year as CEO.

Prior to that, Ron served as Senior Vice President and CFO of Universal Studios Hollywood and CityWalk, a critically acclaimed “one of a kind” retail/entertainment destination, and was part of the executive team responsible for the opening of the Waterworld, Jurassic Park the Ride andTerminator 2-3D attractions, as well as the expansion of CityWalk.

As a senior executive of MCA Inc. (Universal Studios) from 1989 to 1995, Lam headed up the Corporate Planning function where he was responsible for business planning activities company-wide for the $6 billion entertainment conglomerate, and was involved in numerous business development efforts in film, television, music, recreation, publishing and retail. Covering properties such as Jurassic Park, Shindler’s List, Geffen Records, Law & Order, Universal’s Island of Adventure, etc., his participation in over 150 strategy and business development meetings with Hollywood’s legendary duo of Lew Wasserman and Sid Sheinberg provided a foundation for his business acumen and consumer-focused approach.

Lam also worked for Price Waterhouse Management Consulting as a senior consultant, working on projects in strategic planning, reengineering, reorganizations, distribution planning and other executive management services.

Lam recently served on the Advisory Board for the 2020 USA Track & Field Olympic Trials. He also served on the Board of Directors of CentroMart, Inc. from 1999 to 2013.

Ron holds a Business Administration degree from California State University, Sacramento, and an MBA with honors from the University of Southern California. He is married with two children.