Tina Matthews

Tina Matthews has an extensive work experience in the field of strategic alliances, partnerships, and customer relationship management (CRM). Tina has held various roles in different organizations, including Trigg Digital, Hopewiser, Overbrook Ltd, VRP Consulting, Cognizant, Tata Consultancy Services, CIPD (Client of OverBrook Limited), Appirio, and British Council (client of OverBrook Limited).

At Trigg Digital, Tina currently holds the position of Alliances Director. Prior to that, they worked as a Strategic Channel Manager at Hopewiser, where they developed and implemented the Channel/Alliances strategy, focusing on growth in CRM Consultancies, Product ISVs, and Referral Partners. Tina also created a Partner program with different partnership levels, benefits, and engagement models.

Before their role at Hopewiser, Tina served as an Alliances and CRM Consultant at Overbrook Ltd, where they assisted organizations in building strategic alliances/partnerships and developing CRM strategies. Tina supported businesses in end-to-end CRM implementation across various sectors.

At VRP Consulting, Tina was the Director of Strategic Growth Partnerships, responsible for developing and implementing the partnership strategy across different partnership types. Tina also led and grew VRP's key strategic partnership with Vlocity.

At Cognizant, Tina held the position of CRM Practice - Director CRM RCGTH, where they headed the Salesforce CRM business for Retail, Consumer Goods, Travel & Hospitality sectors. Tina was accountable for business development and account management, focusing on growth and expansion across new and existing accounts.

Before joining Cognizant, Tina worked as a Programme Delivery Lead at Tata Consultancy Services and as a Principal CRM Consultant at CIPD (Client of OverBrook Limited).

Tina's career started at Overbrook Ltd, where they were the Director of Strategy and Business Development. Overbrook Ltd is an independent CRM specialist offering services to clients in various sectors.

Tina also worked as an Engagement Manager at Appirio, a cloud consulting solution provider, where they assisted in the development of the EMEA division and the growth of the practice and its product solution portfolio.

Tina's work experience also includes a role as a CRM Strategist for the British Council, where they developed and delivered their CRM strategy across 110 countries.

Overall, Tina Matthews has a diverse background in strategic alliances, partnerships, and CRM, with a focus on business development, growth, and implementation.

Tina Matthews attended Cambridge, but no specific information regarding degree or field of study is available.