Paul Boscacci

Paul Boscacci is an experienced marketing professional with a strong background in brand strategy and creative services. Currently serving as the Director of Brand and Creative at TriNet since February 2018, Paul leads corporate positioning and brand execution for the HR technology leader. Previously, as Senior Director of Creative Services and Marketing Communications at Ellie Mae, Paul orchestrated a significant increase in qualified leads and managed a corporate rebranding initiative. Additional experience includes leadership roles at Replicon, Lyris Technologies, Mindjet, and Primavera Systems, where Paul consistently drove branding and marketing efforts that enhanced market positioning. Paul holds a Bachelor of Arts degree in Mass Communication/Media Studies from the University of South Carolina.