Hellen Hom-Diamond was appointed the vice president for strategic marketing and communications in January 2022. Reporting to President Berger-Sweeney, Hellen oversees the Communications Office and the college’s integrated strategic marketing and communications plan. The president wrote in her announcement: “As the college seeks a marketing and communications leader to shepherd its story and engage all stakeholders, Hellen stood out as someone with a deep understanding of what it means to champion a 21st-century liberal arts education and how to leverage marketing and communications to advance an institution’s strategic goals.”
For more than 25 years, Hellen has led marketing and communications teams at educational institutions. Prior to Trinity, Hellen served as the chief communications officer at Sidwell Friends School where she wrote a strategic plan to elevate and promote the institutional storytelling and reputation through: an integrated digital and social media strategy; branding and DNA messaging; redesigned magazine; community-building events and campus communications; the alignment of Advancement and Admissions communications; crisis communications; and media relations. Prior to Sidwell Friends, she led communications and marketing strategies at The Hotchkiss School as the chief communications officer.
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