Ali Al-Difaie MSc. is a seasoned marketing professional currently serving as a Digital Growth Specialist at Triodos Bank since September 2024. With extensive experience in marketing leadership, Ali has been the owner of Adaptive Marketing - Follow the Data since November 2014, successfully leading a team of 14 specialists in enhancing lead generation and customer research across various industries. Prior to this, Ali was a Senior Marketing & Communication Strategist at Holland Colours from November 2021 to August 2024, focusing on content marketing, digital advertising, and analytics, while ensuring brand consistency through collaboration with external partners. Ali's earlier experience includes working as an academic tutor at Landstede Groep from September 2009 to October 2014, where commitment to student success was evident in high academic achievements. Educational qualifications include a Master's degree in Corporate Communication and another in Persuasive Communication from the University of Amsterdam, as well as a Bachelor's degree in Communication and Information Sciences from Utrecht University.