Bo Sun

Bo Sun currently serves as the Chief Marketing Officer (CMO) at Trip.com Group, a position held since August 2010, where responsibilities include leading the Channel Management team and developing marketing strategies to enhance revenue growth. Prior to this role, Bo held various leadership positions such as Senior Vice President and General Manager of Digital Marketing, focusing on long-term marketing development and innovative strategies in digital channels. Experience also includes significant roles at 5173.com, Alibaba.com, and Dalian JCtrans Logistics Network, with a strong emphasis on product management, online marketing, and external cooperation projects. Bo Sun holds a Master's degree in Business Administration from Dalian University of Technology and is currently pursuing a Doctor's degree at Singapore Management University.