Celia Liu

Celia (Meijun) Liu is a Senior Data Analyst in International Pricing and Hotel Strategy at Trip.com Group, where responsibilities include developing and evaluating coupon strategies based on user data and market feedback. Prior roles at Trip.com Group featured leadership in strategic workflow implementation and the development of a full-chain KPI tracking system. Previous experience includes data analysis internships at Hellobike, MarcPoint, and Alibaba Group, as well as a Junior Accountant role at QSR Business Solutions Pty Ltd, supporting financial services for McDonald’s restaurants. Celia holds a Master's degree in Business Analytics and a Bachelor's degree in Accounting and Finance from UNSW, along with an Associate Membership from the CPA Australia Program.