Eddy Yip

Eddy Yip is a seasoned professional with extensive experience in product marketing and e-commerce, currently serving as the Product & Marketing Director for Trip.com Group in Hong Kong and Taiwan. Since November 2020, Eddy has led marketing and localization efforts for the region and previously held leadership roles in e-commerce and strategy development. Prior to Trip.com, Eddy's background includes digital marketing at Wharf Hotels, regional integration at Hotelbeds, and various management roles at GTA and Hong Kong Airlines, demonstrating a strong capability in strategic planning, partnership development, and sales management. Eddy holds an MBA and a Master's degree in Marketing Management from Macquarie Business School, along with credentials in social media and digital marketing analytics.