Han Wen Yu

Han Wen Yu is a skilled marketing professional with extensive experience in content and social media management. Currently serving as a Content Marketing Manager at Trip.com since December 2021, Han has successfully built and led a team for the Trip Events Project, implementing global marketing strategies that resulted in a 150% increase in user growth. Prior experience includes a role as Social Media Manager at Trip.com, where growth in followers reached 150K through effective strategies. Previous positions encompass Marketing Content Manager and Specialist at KKday, and Account Executive at Leo Burnett, demonstrating a strong background in organic marketing, partnership development, and campaign management. Educational qualifications include a Bachelor's degree in Marketing and History from National Chung Hsing University, complemented by a degree in Advertising from Renmin University of China.