Trip.com Group
Hanyu Zhang serves as the Performance Marketing Manager at Trip.com since May 2021, following experience as a Paid Media Analyst at Brado from February 2019 to December 2020. Previously, Hanyu held the position of Data Analytics Consultant at Spectrum Brands, Inc., where responsibilities included conducting multinomial logistic regression to analyze online demand for pet products and formulating pricing strategies. Hanyu's earlier roles include a marketing internship at Amazon, focusing on customer segmentation and promotional campaigns, and an analyst internship at Nielsen within the CPG Consumer Insight Team, contributing to market research initiatives. Hanyu holds a Master of Science in Customer Analytics from Washington University in St. Louis and a Bachelor's degree in Economics from Sun Yat-sen University.