Allison Matheson

Allison Matheson is a Senior Marketing Leader with over two decades of experience in loyalty marketing, digital growth, and brand strategy. Currently serving as the Director of CRM Strategy & Marketing Personalization at Tripadvisor, they have previously held significant roles at companies like Starbucks, Macy's, and Tim Hortons. With an MBA from Vanderbilt’s Owen Graduate School of Management, Allison is known for strategically driving business growth and enhancing customer experiences across various industries, including retail and e-commerce. As a mentor and coach, they excel in building high-performing teams and fostering collaboration in dynamic environments.