Arshad Patel

Arshad (Ash) Patel is a seasoned marketing analytics professional with extensive experience in various roles within the field. Currently serving as a Principal Analyst - CRM (Viator) at Tripadvisor since December 2023, Arshad has previously worked as a Marketing Analytics Manager at Speechmatics® and a Senior Analyst - Marketing Analytics at Dunelm. Earlier experience includes positions as a Digital Marketing Analyst at Dixons Carphone and a Retention Executive for UK & NI Mortgages at Bank of Ireland. Arshad holds a Mastering Metrics Award Level 6 from the Chartered Institute of Marketing and a Bachelor of Arts in Media and Marketing Communication from De Montfort University.