Dana Yerid

Dana Yerid has extensive experience in marketing and consulting roles. Dana currently serves as the Vice President of Marketing at Tripleseat, a position they have held since June 2023. Prior to this, they worked at Helen of Troy, where they served as the Senior Director of Marketing from December 2020 to January 2023, and as the Director of Marketing from October 2015 to December 2020. Before joining Helen of Troy, Dana operated their own consulting firm, Dana Yerid Consulting, LLC, from July 2014 to December 2018, where they held the role of Managing Executive and Consultant. Dana also worked at WellPet, LLC as the Director of Customer Marketing from November 2014 to October 2015. In addition, Dana held the position of Vice President of Marketing at Lupoli Companies from January 2013 to June 2014. Dana'searly career includes roles at Diageo, where they served as the Director of New Product and Innovation from January 2011 to August 2011, and as the Director of Marketing from February 2005 to January 2011. At Diageo, they led various initiatives to enhance brand turnaround, manage sales, and drive growth for brands such as Baileys Original Irish Cream, Guinness, Smithwicks, Harp, and Red Stripe.

Dana Yerid holds a Bachelor of Science (BS) degree in Chemistry from Bates College. Additionally, Dana has pursued further education at Babson F.W. Olin Graduate School of Business, where they obtained a Master of Business Administration (MBA) degree with a focus on Marketing. The specific years of enrollment and completion for these degrees are not provided.