TRIPTK
Louise Newson is currently the Principal, APAC at TRIPTK. With a background in growth and innovation consultancy, Louise has held various roles such as Associate Director at ?What If! Innovation and Kantar Consulting. Prior to that, Louise worked at companies such as The Futures Company, FutureBrand, and The Foundation Growth Consulting LLP. Louise began their career as an Account Executive at Partners Andrews Aldridge after completing their education at the University of Cambridge with a degree in Philosophy & English Literature.
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TRIPTK
TRIPTK is a brand transformation partner for leaders in search of bold change and meaningful growth. Our multidisciplinary global team includes strategists, researchers, designers, semioticians, data scientists and cultural theorists. By decoding and recoding culture, we transform brands to be more purpose-driven, customer-centric, and culturally magnetic. A partner to iconic brands, leading portfolios and disruptive startups, we create lasting and measurable impact with a spirit of collaboration, provocation, curiosity and passion.