Sian Williams

Sian Williams is an experienced professional in the hospitality and technology sectors, currently serving as the Head of Independent Hotels at trivago since August 2008. Williams has held various pivotal roles within the company, including Head of Product & Marketing B2B, Product Lead for Business Studio, and Product Lead for Hotel Search, contributing to the optimization of trivago's internal tools and enhancing user experience across its core products. Prior to trivago, Williams was the Base7Booking Lead at Base7booking from November 2018 to March 2020 and gained early experience in event management and market research at The Employers and Manufacturers Association in 2006. Sian Williams holds a degree in International Business & Management Administration from HAN University of Applied Sciences and has also studied abroad at Curtin University.