Karen Carrera

Karen Carrera is a 40-under-40 award recipient in 2003, Karen Carrera, APR, has counseled senior executives on strategic communications and branding issues for more than 20 years. Her expertise spans healthcare, construction and design, education, energy, finance and insurance, and government and utilities. And she has trained hundreds of corporate spokespeople on how to navigate their way through a media interview or deliver an industry speech.

Karen’s acumen for developing and successfully executing integrated strategies has helped launch many new brands and brand initiatives, including Anheuser Busch’s They all Make a Difference campaign, several hospital brand evolutions, new hospital institutes and clinics, and an architecture firm’s national brand. Most recently, Karen led a brand evolution at Medical City that helped reshape and redefine its identity, as well as guide a complex website overhaul, she launched a redesigned, reprogrammed site with entirely new content in six months.