Igor Smirnov

Igor Smirnov is a seasoned Solution Architect at TRKKN, specializing in consultancy and privacy-first web technologies since August 2022. With extensive experience in data management and analytics, Igor developed the GTM Utility, enhancing the functionality of Google Tag Manager since April 2020. Previously, Igor served as Lead Data Solutions Specialist at OMMAX, contributing to numerous digital M&A transactions and projects. Earlier roles include Software Engineer and Data/Web Analyst at mytheresa.com, Marketing Intelligence/Web Analyst at Vaniday, and internships in business development and sales at notable organizations such as Westwing Home & Living and Texas Instruments. Igor holds a Bachelor's degree in Business Management and Finance from The Manchester Metropolitan University.