Jennifer Gaourie has a diverse work experience in the marketing and advertising industry. Jennifer is currently working as the Head of Ad Tech at TRKKN, where they lead a team of platform consultants and specialists to optimize clients' use of Google Marketing Platform. Prior to this role, they worked as the Tech & Data Strategy Lead at TRKKN, after the rebranding of Annalect Netherlands, where they served as an Enablement Director responsible for account management and business development.
Before joining TRKKN and Annalect, Jennifer was the Head of Advertising at Increase B.V., where they established the advertising specialization within the agency and was responsible for the advertising strategy of all clients. Jennifer also worked as a Social Advertising Specialist at Increase, focusing on social and display advertising for various clients.
Jennifer has previous experience as a Social Media Specialist at Novellini, an Account Manager at Eye Media Television, an Online Marketing Specialist at Sam Marketeers, and an Online Marketing Executive at Greetz. Jennifer started their career as a Marketing Intern at Daisycon.
In between their professional roles, Jennifer took a sabbatical for backpacking in Asia.
Jennifer Gaourie completed their education at various institutions. In 2006, they obtained a Propedeuse degree in Human logistics from Amsterdam University of Applied Sciences. From 2007 to 2012, Jennifer pursued a Bachelor's degree in Communication science at Vrije Universiteit Amsterdam. Following this, they continued their studies at VU Amsterdam and completed a Master of Science (MSc) in Communication Science with a specialization in Corporate Communication & New Media from 2012 to 2013. Additionally, in July 2020, Jennifer received certification as a Facebook Blueprint Certified Media Planning Professional from Facebook.
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