Sofía Medina Herrera

Sofía Medina Herrera is a seasoned marketing and business professional with extensive experience spanning various roles within the industry. Currently serving as the Marketing & Business Lead at TRKKN since April 2024, Sofía held previous positions such as Business Director at Dentsu Creative and Business Manager at Isobar, where Sofía excelled in project management, client relationships, and achieving sales targets. Sofía's earlier career includes roles as a CRM Marketing Coordinator at inxait and an Institutional Sales Executive at Mesofoods, among others. Educationally, Sofía holds a degree in Business Administration from Pontificia Universidad Javeriana and is pursuing a Master's in Marketing Management at EADA Business School.