Justin Lazerte

Co-founder at Troll Co. Clothing

Justin Lazerte is an accomplished entrepreneur with a focus on creating brands that honor the hard work of blue-collar individuals. As co-founder of Five Nine Whiskey, launched in April 2022, Justin aims to celebrate those who work from sunup to sundown with a whiskey crafted specifically for them. In addition, Justin co-founded Troll Co. Clothing in June 2017, which emphasizes the pride in labor and caring for loved ones. Since January 2014, Justin has also been instrumental in Welder Nation, a brand that showcases the creativity and talent within the welding community through specialized gear and workwear. Justin Lazerte is a proud supporter of hardworking individuals and seeks to provide them with quality products that reflect their dedication.

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Troll Co. Clothing

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Troll Co. Clothing values pride in a job well done, providing for those that you love, and the dignity of labor. Founded in 2017, Troll Co. Clothing is a North American-based brand that is fully committed to building a lifestyle brand for our proudly blue-collar demographic. Our most popular trademarked taglines are ‘Dirty Hands Clean Money’ and ‘Support Blue Collar’. We believe that skills can be taught but a good attitude is gold, along with a strong commitment to hard work and quality products. Troll Co. is supported by a loyal customer base and over a million highly engaged social media followers. With their support, proceeds from each item purchased in the United States go to the Fisher House Foundation to help provide airline tickets to wounded, injured, and ill service members and their families. As well as the Boot Campaign that supports US veteran’s families and helps raise awareness about their service. If you reside in Canada proceeds go directly to Valour Place which provides a safe and comfortable place to stay while those who gave so much to our country have the means to face the challenges of rehabilitation in a warm, welcoming, and supportive environment, at no cost. To date, our community has donated over $300k to veterans causes in the US and Canada. Troll Co. started with an initial goal of one sale per day and has expanded to building a team of over 30 passionate employees across North America and we are always looking to grow our work family.


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