Pavithra Vijayakumar

Pavithra Vijayakumar is a seasoned digital marketing professional with extensive experience in search engine optimization (SEO) and digital marketing strategies. Currently serving as a Digital Marketing Specialist at Troopr Labs Inc since September 2020, Pavithra has a solid background that includes a role as a Search Engine Optimization Executive at Metropolis International Group, where expertise in optimizing large-scale websites, conducting keyword analysis, and utilizing tools such as Google Analytics, Google Search Console, and Moz Pro was developed. Previous experience as a Digital Marketing Executive at Altius Technologies involved content marketing, SEO, and email marketing campaigns, complemented by management internships at Walinns and Pricol Technologies. Pavithra holds an M.B.A. in Operations Management and HR Management from Kumaraguru College of Technology and a Bachelor of Engineering in Instrumentation and Control Systems from PSG College of Technology.