Chris Sasser

Chris Sasser currently serves as the Chief Strategy Officer and Senior Vice President of Finance and Analytics at Tropical Smoothie Cafe, leading strategic finance and analytics for a $1B+ restaurant brand. Sasser's responsibilities include managing corporate and franchisee profitability while delivering data-driven strategies to enhance sales and value creation. Previous positions include Vice President of Finance and Analytics at Atticus Franchise Group, where Sasser played a key role in growing the brand's unit count by 125%, as well as Director of Marketing Intelligence/Analytics at Restaurant Brands International for Popeyes, where Sasser provided critical insights to senior leadership. Early career experience includes various finance roles at Acuity Brands, contributing significantly to revenue and operational growth through analytics and strategic decision support.