Melissa Cummings

Melissa Cummings is an accomplished marketing professional with extensive experience in digital marketing and loyalty program management. Currently serving as Vice President of Digital Marketing at Tropical Smoothie Cafe, Melissa has successfully led initiatives that grew the loyalty database significantly and improved targeted marketing efforts. Previously, Melissa spent nearly 18 years at Domino's in various roles, including Director of Loyalty and Digital Marketing, where Melissa oversaw one of the largest loyalty programs in the industry and drove innovative marketing strategies across multiple channels. Melissa's career also includes significant achievements in enhancing customer experiences through technology and marketing innovations. Melissa holds a Bachelor of Business Administration with dual majors in Marketing and Spanish from Western Michigan University.