Sarah Hawkenson

Sarah Hawkenson serves as the Senior Category Manager at Tropicana Brands Group, leading the Northeast Region Grocery Category Management team since January 2022. Prior to this role, Sarah held several positions at PepsiCo, including Category Manager for the Natural Channel and National Account Manager for the Target Customer Team, contributing to various strategic functions from 2014 to 2022. Earlier experience includes a Product Specialist role at UnitedHealth Group, where Sarah managed the design and implementation of health products, and a Marketing Analyst position at Northwest Airlines. Sarah holds an MBA in Marketing from the University of Minnesota - Carlson School of Management and a BA in Economics and Mathematics from St. Olaf College.