Max Peterson is a goal-driven financial professional currently serving as the Vice President and Lead Relationship Manager at T. Rowe Price. With a passion for enhancing retirement plan experiences, Max collaborates closely with financial advisors and third-party administrators to improve plan health and grow plan assets. Max has extensive experience in various roles, including as a Senior Account Manager at Harter Aerospace and a Managing Partner at Couch Crunchers LLC, where they built strong customer relationships and developed operational efficiencies. Max holds a Bachelor’s Degree in Computer Information Technology and a Minor in Small Business Administration/Management from Northern Arizona University.
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