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David Lorenz

Director Of Product Management at TROY Group, Inc.

David Lorenz, MBA has extensive work experience in product management and business development. David began their career at HP in 2000, where they held various roles such as Commercial IPS Monochrome Business Development Manager, Lead Product Manager/Portfolio Manager/Team Manager for Color LaserJets, and Strategy Lead for Workgroup & Department LaserJets. In these positions, they were responsible for developing marketing strategies, managing product portfolios, and driving revenue growth. From 2011 to 2014, they served as the Lead Product Manager for Cloud Solutions & Marketing Innovation at HP. David then became the Partner Development Manager for Security & ECM Partners, where they developed and managed strategic alliances with HP Platinum Partners. From 2017 to 2019, they held the role of Category Manager/Lead Product Manager for Mobile & Security Solutions at HP. In 2019, David joined TROY Group, Inc. as the Lead Product Manager and later assumed the role of Director of Product Management in 2022.

David Lorenz holds a Bachelor of Business Administration (BBA) with a specialization in Marketing from Boise State University. David also has a Master of Business Administration (MBA) degree from Northwest Nazarene University, where they focused on Business Administration and Management. In addition, David Lorenz has completed an online marketing series from The Tuck School of Business at Dartmouth, further enhancing their expertise in the field of Marketing.

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