Darren Lupher

Darren Lupher is a seasoned sales professional with extensive experience in the outdoor and cycling industries. As the Founder and Principal of NW Velo Sales since July 1992, Darren has built a strong foundation in sales leadership. Currently, Darren serves as an Outside Sales Representative for multiple companies, including Cycles Devinci, Troy Lee Designs, Tifosi Optics, PROBAR LLC, Motonation, Ciclista-America, Vittoria Group, DeFeet International, and formerly Fox Racing. This diverse portfolio highlights Darren's long-term commitment to sales and client relationships across various brands and products in the outdoor market.