Jake Finifrock

Founder of Trū Adventure Travel, Jake leverages his multicultural experience, love of adventure travel, and wilderness upbringing to serve perceptive clients who want to experience the world in meaningful ways. He is firmly inside his comfort zone in the midst of indigenous people groups where language, culture, and custom are far different from the daily norm.

Born to teacher parents in a remote Athabascan village, Jake spent his formative years deep in the Alaskan interior. As an adult, Jake lived in Kenya, Mexico, and spent 10 years in rural China, where he and his wife worked as educators raising their three children in the process. With a PhD in Multilingual Education, Jake exercises his never ending curiosity through learning and education, pairing it with a love for people of all cultures. And, fun fact, Jake is fluent in both Mandarin and Spanish.