Tru Treasury
Von Hawthorne, CMP, is a seasoned professional with extensive experience in commercial banking and operational leadership. Currently serving as Chief Operating Officer at Tru Treasury since March 2023, Von previously held multiple senior positions at Truist from April 2019 to March 2023, including SVP in Commercial Banking and Senior Consultant for the Executive Leadership Team. Notable accomplishments include building QA/QC functions, launching testing programs, and driving process improvements in the Treasury & Payment Solutions sector. With previous experience as Commercial Card Business Manager at SunTrust, Von led analytics, forecasting, and strategy initiatives, significantly impacting revenue growth. Educational credentials include a Bachelor of Science in Finance and an MBA, both from the University of South Florida.
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Tru Treasury
The market for quality Treasury Management solutions in the commercial, public, and not-for-profit sector is dominated by large national and regional banks. Community financial institutions have traditionally not had the scale, investment capabilities, or expertise to compete for business deposits. Until now. Tru Treasury aims to change the banking paradigm and level the playing field for community FIs. Our goal is to enable our clients to serve their business members and clients with market-leading treasury management capabilities, which are traditionally only offered by large banks. With Tru Treasury, credit unions and community banks will have the expertise, treasury solutions, and operational support to help businesses more efficiently and effectively manage their cash. Our purpose is to power community financial institutions with the resources to grow market share in the commercial banking sector.