Trūata offers a new approach to handling data anonymization and analytics to help organisations meet the standards of personal data protection envisioned by the General Data Protection Regulation (GDPR). The Trūata Anonymization Solution is designed to deliver actionable insights to its customers who operate in multiple industries includingfinancial services, telecoms, hospitality, retail and travel. Trūata independently anonymizes a customer’s data, giving that customer the freedom to carry out analysis while protecting people’s personal data. The Trūata solution is specifically designed to fully meet the high regulatory thresholds for anonymization as the original source data and the anonymized data will not at any time co-exist in one organisation. This ensures that analytics can be conducted across a customer’s entire data set while only analysing the fully-anonymized versions of that data. Conceived by its founding beneficiaries, Mastercard, C3 IoT and IBM, Trūata provides a new standard in data hosting and anonymization. Using proprietary processes, methodologies and intellectual property, its offerings make it possible for organisations to analyse their data while complying with the privacy and data protection requirements of the GDPR. IBM has been selected by Trūata to be its foundational partner for strategic technology and services that will include cloud, analytics and cognitive computing capabilities. Trūata’s innovative trust structure offers a new and unique solution that proactively safeguards privacy and engenders trust. Because of its governance structure, Trūata operates independently of its beneficiaries and customers, thereby allowing it to maintain direct control over data hosting and analytics on behalf of its client companies.

Cyber Security

Data

Information Technology

Privacy

Software

Trūata

Felix Marx

Paolo R.

Matt Mayo

Vikas Sharma

Siddhant Padmakar Kadam

Jianming Zou

Benni Russell

Maurizio Lavezzari

Bijendra Gaur

Slawomir Skibinski

Ray Kelly

Peter Smiley

Patrick Byrne

Niall Buckley

Kresimir Tomac

Killian O'Connor

Joaquin Silva

Deepa Prajapati

Daniel P. Leddy MBA

Pat Brennan FCA

Dr. Maurice Coyle

Aoife Sexton

Product Management and Development

Data Science and Engineering

Leadership Team

Information Security and Compliance

Customer Experience and Support

Teams at Trūata

Product Management and Development

Data Science and Engineering

Leadership Team

Information Security and Compliance

Customer Experience and Support