True Anthem
Kate Burke is a skilled social media strategist with extensive experience in managing and executing social media strategies across various industries. Currently serving as a Customer Social Media Strategist at True Anthem since February 2024, Kate previously held the position of Senior Specialist in Social Media at Foley & Lardner LLP, where a comprehensive overhaul of the firm's social strategy was implemented. Prior roles include leadership positions at SiriusXM, where management responsibilities encompassed oversight of social media personnel and the editorial calendar for brand pages, along with social media coordination for Paramount+ and Nickelodeon. Kate's educational background includes a Bachelor's degree in Advertising from Champlain College, complemented by a semester abroad in Marketing at Amsterdam University of Applied Sciences.
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True Anthem
True Anthem is an AI-Powered Content Distribution Platform for media companies and publishers. Clients use their Platform to drive significant increases in monetization by efficiently distributing their most popular stories across social media. They pioneered the use of artificial intelligence to identify the right content for social audiences andthen automatically post it at the right time. Unlike legacy scheduling tools and manual social media processes, the resulting increases in traffic, revenue, and efficiency, typically result in a 300% lift in ROI for our clients.The company partner with-local media and global news organizations including Tribune, Hearst, and Reuters; feature publishers such as Meredith, and online giants including CBS Interactive. True Anthem is based in San Francisco, California.