TRUE has been manufacturing premium fitness equipment since 1981. We offer a customer-first approach while designing, building, and servicing excellent cardio, strength, and functional training equipment. Learn how our responsive service, superior quality, and product design expertise make us your trusted partner in fitness before, during, and after the sale at truefitness.com. 

TRUE Fitness

TRUE Fitness' headquarters in St. Louis, MO, United States

Frank Trulaske

Matthew Hacker

The Sales and Marketing Team at TRUE Fitness is responsible for driving brand awareness and revenue growth through strategic marketing initiatives and sales efforts. This team collaborates on digital marketing campaigns, manages relationships with key accounts and regional distributors, and ensures the promotion of TRUE's premium fitness equipment to a diverse market, including hospitality and government sectors. By leveraging their expertise in product management and market analysis, they aim to deliver a customer-first experience grounded in exceptional quality and service.

Sales and Marketing Team

The Engineering Team at TRUE Fitness focuses on the design and development of innovative fitness equipment, leveraging expertise in software, mechanical engineering, and industrial design. They collaborate to enhance product functionality and user experience, ensuring that each piece of equipment meets the high standards of quality and performance expected by customers. Through iterative prototyping and testing, the team aims to create cutting-edge solutions that support TRUE's commitment to excellence in the fitness industry.

Engineering Team

The Finance and Accounting Team at TRUE Fitness is responsible for managing the company’s financial operations, ensuring accurate accounting practices, and optimizing cash flow. This team oversees accounts receivable, maintains financial records, and provides strategic insights to support informed decision-making, all while aligning with TRUE’s commitment to quality and customer service in the fitness industry.

Finance and Accounting Team

The Leadership Team at TRUE Fitness is responsible for setting the strategic direction of the company, fostering a customer-first culture, and overseeing the development and execution of innovative fitness solutions. Comprising key executives such as the Founder and CEO, Chief Operating Officer, and Vice President of Product Development, this team drives operational excellence and ensures that TRUE Fitness remains a leader in premium fitness equipment manufacturing through effective leadership and collaboration.

TRUE Fitness

Org chart

Teams

Sales and Marketing Team

Engineering Team

Finance and Accounting Team

Leadership Team

Offices

TRUE Fitness

Org chart

Teams

Sales and Marketing Team

Engineering Team

Finance and Accounting Team

Leadership Team

Offices

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