Finlay Mure

Finlay Mure is an accomplished commercial leader with extensive experience in business development and sales across various industries. Currently serving as Commercial Director at True. since March 2025, Finlay previously held the position of Business Development Director at THG Ingenuity, driving global D2C commerce solutions from February 2023 to March 2025. In addition, Finlay has been a member of Revenue Collective since May 2020, supporting the professional development of senior revenue leaders. Prior roles include VP of Sales & Marketing at BetterCommerce, Head of Sales at CitySprint, and Senior Business Development Manager at DMI, among others. Finlay began a career in sales with Meltwater Group, advancing through multiple roles over six years. Educational credentials include a BA Hons in Business, Marketing, and Entrepreneurship from Abertay University.