Tracy Yeadon

Tracy Yeadon has extensive experience in sales and marketing within the homebuilding industry, currently serving as Executive Partner for True Homes since June 2011, overseeing a multi-division Sales and Marketing team for a 2,000 unit private, semi-custom homebuilder in the North Carolina metro areas. Prior roles include Director of Sales Enablement and Sales Development at ExactTarget, where strategies were developed for over 250 sales team members, and Senior Director of Corporate Sales, managing a team that generated over $12MM in annual revenue. Tracy co-founded Milesbrand Sales, providing consultancy to builders and developers to enhance sales and marketing effectiveness, and spent a decade at CP Morgan as VP of Sales and Marketing, leading efforts that resulted in the sale of over 3,000 homes per year. Tracy attended Indiana University Indianapolis from 1988 to 1989.