True Independent Holdings
Candice Rotter is an experienced professional in the data and media analytics field, currently serving as President of RADaR Analytics since January 2019, where the focus is on transforming client relationships with data. Additionally, since October 2020, Candice has held the position of Chief Data & Analytics Officer at True Independent Holdings. Candice's previous roles include senior leadership positions at True Media between 2007 and 2019, where responsibilities encompassed overseeing healthcare media strategies for over 200 facilities nationally, as well as developing effective media plans. Early career positions at Cumulus Broadcasting involved various roles in media management and planning. Candice holds a degree from the University of Missouri-Columbia.
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True Independent Holdings
True Independent Holdings is one of the leading, independent media marketing groups in North America. Our member agencies include some of the industry’s top media minds specializing in all digital, traditional, and performance media channels, complemented with data, analytics and reporting. Independently managed and expertly focused, collectively our member agencies provide brands top strategic marketing plans rooted in access to research, technology, data, analytics and a deep understanding of consumer behavior - all aimed at driving business growth. This collaborative structure allows each agency to stand on their own, yet collaborate when needed. This integrated approach ensures our clients receive more holistic and effective solutions in less time, and from true experts.