True Independent Holdings
Vaughn S Ericson is an accomplished advertising professional with extensive experience in activation strategy and media acquisition. Currently serving as SVP Activation Strategy at both True Independent Holdings and True Media since October 2019, Vaughn S Ericson previously held various leadership roles at Bernstein-Rein Advertising, including SVP, Director of Media Acquisition, and Vice President, Director of Media - National Broadcast, where responsibilities included managing client relationships and significant operating budgets for a diverse range of clients. Earlier career achievements include serving as Vice President, Media Director at Momentum Worldwide, and as Sr. Media Planner at Bernstein-Rein Advertising, where notable successes in national broadcast negotiations were realized. Vaughn S Ericson holds a Bachelor of Science in Advertising from The University of Texas at Austin and additional education from The University of Kansas.
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True Independent Holdings
True Independent Holdings is one of the leading, independent media marketing groups in North America. Our member agencies include some of the industry’s top media minds specializing in all digital, traditional, and performance media channels, complemented with data, analytics and reporting. Independently managed and expertly focused, collectively our member agencies provide brands top strategic marketing plans rooted in access to research, technology, data, analytics and a deep understanding of consumer behavior - all aimed at driving business growth. This collaborative structure allows each agency to stand on their own, yet collaborate when needed. This integrated approach ensures our clients receive more holistic and effective solutions in less time, and from true experts.