True North
Danelle Smit is a seasoned professional in digital marketing and business development with extensive experience across various organizations. Currently serving as a Senior Paid Media Manager at True North since April 2025, Danelle previously held the position of Senior Account/Campaign Manager at Unlock Health from May 2018 to April 2025, where responsibilities included managing and optimizing digital campaigns. Prior experience includes roles as a Business Development Manager at BrownBoots Interactive, Inc., and an Interactive Marketing Specialist at Agnesian HealthCare, where Danelle developed marketing strategies and content across multiple social media platforms. Initiatives at Ripon Medical Center as Community Outreach & Foundation Coordinator involved establishing outreach programs and managing volunteer efforts. Danelle holds a Master’s degree in Business Administration and a BA in Business Administration & Marketing from Lakeland University.
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True North
We dedicate ourselves to guiding healthcare marketers through the industry’s ever-evolving landscape. We combine data-backed decisions with creative excellence to elevate healthcare brands and illuminate solutions to complex problems.