Bradley D. Wiens

Bradley D. (Brad) Wiens, C.H.A., is president of True North Hotel Group, where his proven acumen for fostering insightful, innovative development approaches and inspiring high-performance, service-focused teams continues to sustain the company's well-earned reputation for leadership excellence and solid, integrity-based relationships throughout the U.S. hospitality industry.

In 2016, Brad's strong multi-franchisor relationships, coupled with his accrued experience and disciplines of development of True North's Starwood (Element) and Marriott (select service and extended-stay) properties, contributed to a successful post-merger brand integration that led to an invitation to serve on the Element Franchise Advisory Council (FAC). Notably, Brad additionally led the successful development, through its 2016 opening, of True North's first dual-branded hotel, a Residence Inn/SpringHill Suites property in Fishkill, N.Y.

Brad Wiens' experience in the hospitality industry represents unique depth and breadth. He joined True North Hotel Group in 1998 after working outside the family business for 13 years. During his pre-True North years, he served in various management positions with Intercontinental Hotel Group, Hyatt Hotels and Resorts, Residence Inn by Marriott and Extended Stay America. It was during this time that he earned his Certified Hotel Administrator (C.H.A.) designation.

In 2003, Brad became asset manager for several True North properties, and in 2004 moved into all aspects of development including site identification, land acquisition, new project administration, architectural design administration, construction contract negotiation, and construction management from groundbreaking through opening. He also supervises the interior design process and manages True North's procurement department; and is responsible for construction loan administration and investor relations.

A past member of the board of directors for the Overland Park Convention and Visitors Bureau, Brad is a licensed real estate agent in the State of Kansas. He honors the Wiens family's – and the companies' – “true north” focus on giving back by assisting with fundraising efforts for the hearing impaired, by coaching youth sports teams, and by donating time with his family to many various causes.