True North Seafood Company
Lauren McKelvey is a seasoned marketing professional with extensive experience in various leadership roles. Currently serving as the Marketing Director at True North Seafood Company since March 2023, Lauren previously held positions at CC Goodwin Consulting as Practice Lead - Business Planning and Performance and Senior Consultant from March 2021 to March 2023. Prior experience includes working as Brand Manager at J.D. Irving, Limited from January 2018 to March 2021 and in various marketing roles at Moosehead Breweries from August 2013 to January 2018. Lauren started the career as a Marketing Associate at Coast Tire & Auto Service from April 2012 to August 2013. Educationally, Lauren holds a Bachelor of Business Administration with a focus on Marketing from the University of New Brunswick.
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True North Seafood Company
Fresh Seafood. A family pursuit that spans generations. Our obsession with delicious, fresh seafood has been in our DNA ever since the day our ancestors began fishing the waters of the Bay of Fundy six generations ago. And while times have changed, we haven’t. Like our grandparents, we’re proud to spend our days living and working alongside our neighbors and friends in coastal communities to produce the freshest seafood imaginable. Fishing is in our blood. It drives us to innovate—to stay true to you, the environment, and to ourselves. It’s our True North. It's hard to forget where you come from if you never leave. We know that it takes a village to bring you the freshest seafood, because that’s what we see every day. That’s why we’re so proud of the things we do to improve the lives and opportunities in our local neighborhoods. And while it starts with sustainable employment, it doesn’t end there—we’re always spearheading community initiatives like shoreline (or beach) cleanups, donations to hospitals and schools, and local scholarship opportunities. We know every hour we give, and every dollar we donate is an investment in our communities. It’s an investment in our neighbors and the people we live, work and socialize with every day. True North Seafood Company is a part of the Cooke Family of Brands.