Fresh Seafood. A family pursuit that spans generations. 

Our obsession with delicious, fresh seafood has been in our DNA ever since the day our ancestors began fishing the waters of the Bay of Fundy six generations ago. And while times have changed, we haven’t. Like our grandparents, we’re proud to spend our days living and working alongside our neighbors and friends in coastal communities to produce the freshest seafood imaginable. Fishing is in our blood. It drives us to innovate—to stay true to you, the environment, and to ourselves. It’s our True North.

It's hard to forget where you come from if you never leave.

We know that it takes a village to bring you the freshest seafood, because that’s what we see every day. That’s why we’re so proud of the things we do to improve the lives and opportunities in our local neighborhoods. And while it starts with sustainable employment, it doesn’t end there—we’re always spearheading community initiatives like shoreline (or beach) cleanups, donations to hospitals and schools, and local scholarship opportunities.

We know every hour we give, and every dollar we donate is an investment in our communities. It’s an investment in our neighbors and the people we live, work and socialize with every day.

True North Seafood Company is a part of the Cooke Family of Brands. 

True North Seafood Company

Glenn Cooke

Lauren McKelvey

Linda McGee

The Sales and Business Development team at True North Seafood Company is dedicated to expanding the company's market presence and fostering strong relationships with clients. They focus on identifying new business opportunities, managing key accounts, and driving sales growth while ensuring exceptional customer service. This team also collaborates closely with production to align supply with demand, promoting sustainable seafood practices and reinforcing the company's commitment to community and environmental initiatives.

Sales and Business Development

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